Interesting Article on Older Internet Users

Not that I couldn't have told them the same thing, but it was nice to hear someone elses perspective on how the "older generation" is getting along with online commerce. 

InformationWeek (who bills themselves as the market's foremost multimedia brand) published an article on Jan. 29 about a survey that claims Baby-Boomers are in places just as active online as Gen. Y (18-32) and Gen. Xers (33-44). The survey claims that 80% of Gen. X users shop online, compared with just 71% of Gen. Yers. 

Here is a closer look at the survey itself: "Generations Online in 2009"

The study was conducted by the Pew Center's Research and American Life Project. Read more of, "Older Internet Users Embrace E-commerce". 

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