The show is hosted by a man named Dave White. Dave is an expert in online sales and appears to be selling in a number of places beyond eBay. His website has widgets for Bonanzle, netSpray, and OnlineAuction. Online Auction is a favorite of Dave's, he even hosts the OLA radio show.
One thing that was impressed upon me today in listened to Dave's show was the importance of providing a seller with a sense of place. What I mean here is that at Online Auction, buyers can browse the seller's items. At Bonanzle, sellers have what is termed a booth. Both of these situations allow a buyer to look at a seller's complete inventory and can likely help increase the number of items being sold.
- Sellers want to feel like a website is theirs ~ ie. we want a personalized area.
- A seller's profile and a chance to see their complete inventory in one place is important.
- We don't want a lot of work in setting up our profiles/ area, but enough opportunity in them to be creative.
In this week's show, Dave spoke with well-known super seller Marsha Collier who also is a former eBay specialist. Marsha writes books about selling on eBay, in addition to being a genuine eBay seller herself. She also hosts her own radio show and writes a blog about computer technology.
The program was fun and lively as Dave brought in audience members, like John Lawson, aka ColderICE who was promoting his new program about Internet marketing. Bit of a side note, John recently interviewed Jay Berkowitz who is a nationally recognized Internet marketer. Jay's claim to fame is the 10 Golden Rules of Internet marketing book, he's used to land speaking gigs and notoriety.
What are your thoughts? Are you a seller that likes to have a sense of place with your online ecommerce website? Does it matter to you if a website mixes your product in with everyone else's? Would you prefer to sell on a site that allows a potential buyer to see all of your items in one location should they desire to do so?
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